About Matthew Fraser

Matthew is a prominent community leader based in the picturesque Northern Rivers region of NSW, Australia, where he resides with his wife, Paula, their two daughters, Mackenzie and Sienna, and their Siberian Husky, Skyla.
He is dedicated to building generational wealth and empowering others to achieve the same through business and Bitcoin.

He actively shares his insights and expertise within his private online community, 'Crypto Collective', open to all Australian's seeking information on SMSF Bitcoin strategies.


In 2022, Matthew invested the profits from his successful eight-figure global product distribution business—operating across four continents and twenty countries—into Bitcoin and other cryptocurrencies.
His ventures spanned multiple platforms, including Amazon, eBay, Shopify, ClickFunnels, and affiliate marketing.
Despite his recognition as a self-made Bitcoin expert, Matthew believes that the learning process never ends; he has spent thousands of hours researching and investing multiple seven figures in the crypto space.


Matthew has attained the highest level of success among Australian e-commerce sellers, receiving numerous sales awards in recognition of his accomplishments.
His online success has transformed him into a multi-millionaire and serves as an inspiration for many aspiring individuals seeking to escape the traditional 9-to-5 lifestyle.
With his unique perspective and extensive experience in global e-commerce, he is often invited to speak at Amazon and e-commerce summits, as well as on various podcasts.


In addition, Matthew's entrepreneurial journey includes owning a Wizard Home Loans franchise in his twenties and a Hungry Jack's restaurant franchise in his thirties.

Featured on 'Tapping Into Crypto' Podcast

March 2025

Interview with 'eCommTribe'

August 2023

Interview with 'Buying Online Businesses'

November 2021

Headline Speaker with 'Reliable Education' Summit 2021

February 2021

As one of the key note speakers for the Reliable Education Summit 2021, I shared my personal success to 8 figures a year in global ecommerce sales.

Watch the full interview here with serial entrepreneur and co-founder of Reliable Education & Unemployable Media, Adam Hudson.

Recognised by ClickFunnels: US$1 million+

January 2021

In 2021 my business, Automate To Sell, achieved over US$1m a year, utilising the Click Funnels sales platform.  Learning new methods to achieve ecommerce sales is essential to growth.